Google Ads Insights
Google Ads strategy, PPC management tips, and pay per click insights from a 15-year Google Premier Partner. Written by Jason Stern, the specialist managing your account.
Google Ads Strategy
Should you outsource Google Ads or hire in-house? Compare the real cost of a PPC hire, what an agency takes off your plate and how to keep full control.
Read More →Agency Hiring
How to switch Google Ads agencies without losing data: confirm account ownership, get admin access, protect conversion history and time the handoff well.
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Is Google Ads worth it for small business? Use a simple formula to find your max cost per lead, see when ads pay off and why small accounts often fail.
Read More →Google Ads Strategy
Why is your Google Ads cost per lead so high? Nine common causes, ranked by how often I see them, with how to check each one in your account and fix it.
Read More →Bidding Strategy
What target CPA bidding in Google Ads is, what it needs to work, how to set a realistic starting target, and the mistakes that quietly kill lead volume.
Read More →Google Ads Strategy
Performance Max vs Search campaigns: what each one controls, where PMax wastes budget, and a simple framework for picking the right one for your business.
Read More →Google Ads Budgeting
How much should a small business spend on Google Ads? Work it out from your sales goal, close rate and real CPCs, with worked examples and minimums.
Read More →Local Ads
Google Ads vs Local Services Ads: how each one charges, ranks and tracks leads, which industries qualify for LSA, and when to run one or both.
Read More →Hiring an Agency
Google Partner vs Premier Partner: what each badge requires, what Premier adds, how to verify an agency's badge, and what neither badge tells you.
Read More →Google Ads Strategy
Most Google Ads agencies take your budget and your account. Here’s exactly what to ask before you sign anything, and the red flags that should make you walk away.
Read More →PPC Management
Hiring a freelance Google Ads specialist versus a full agency is not the same decision. Here’s how to think about it based on your budget, goals, and risk tolerance.
Read More →Pay Per Click
A transparent breakdown of what Google Ads management actually costs, agency fees, ad spend, setup fees, and what you should never pay for.
Read More →Google Ads Tips
“Google Ads agency near me” gets searched thousands of times per month. Here’s how businesses should be targeting near-me intent in their own Google Ads campaigns.
Read More →Google Premier Partner
Only the top 3% of Google Ads agencies earn Premier Partner status. Here’s what it actually means, how Google awards it, and why it matters for your campaigns.
Read More →Paid Search
The honest answer depends entirely on your timeline, budget, and market. Here’s how to think about paid search vs. organic search for your specific business.
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